B2B Marketing and Lead Generation Strategies course

Available Dates	Venue

Modules

<h3>Foundations of B2B Marketing & The Buyer Journey:</h3><ul><li>Understanding the unique characteristics of B2B markets vs. B2C.</li><li>Mapping the B2B buyer's journey: awareness, consideration, decision.</li><li>Developing Ideal Customer Profiles (ICPs) and buyer personas.</li><li>Key differences in B2B sales cycles and decision-making units.</li></ul>

Who is this Course for?

<ul><li>B2B Marketing Managers and Specialists.</li><li>Sales Leaders and Business Development Professionals.</li><li>Entrepreneurs and Founders of B2B Businesses.</li><li>Product Managers in B2B Companies.</li><li>Digital Marketing Professionals looking to specialize in B2B.</li><li>Anyone responsible for generating leads and revenue in a B2B context.</li></ul>

Choose Your Own Course

<p>If you have specific training needs or would like to tailor a course to your organisation's unique requirements, we're here to help. Contact LOTC today and we can work together to develop a customised training solution that meets your specific goals. </p>

Why Choose London Optimum?

<p>At London Optimum, our core philosophy is 'Optimising people, maximising performance'. We deliver cutting-edge training that equips professionals with the knowledge and skills to drive tangible results. As a leading training & consulting provider, we focus on delivering measurable impact. This course, B2B Marketing and Lead Generation Strategies, provides a practical and strategic deep dive into B2B marketing and lead generation, empowering you to build robust pipelines and achieve significant business growth. This program is one of our key sales and marketing courses, serving as an intensive marketing workshop focused on business-to-business success. It also provides clarity on the strategic difference between sales and marketing roles in the B2B context. Our experienced instructors bring real-world expertise and a focus on delivering immediate value.</p>

Courses are held at premium hotels and training venues in Central London/Dubai. Specific venue details are confirmed upon booking.

Course Overview

<p>This course, B2B Marketing and Lead Generation Strategies by London Optimum Training & Consultancy, provides a comprehensive guide to developing and executing effective B2B marketing and lead generation strategies. Participants will learn the unique nuances of B2B buying behaviour, master key digital and traditional channels, and implement proven tactics to attract, qualify and nurture high-quality leads. The training emphasises strategic alignment between sales and marketing to drive measurable business growth and accelerate the sales pipeline.</p>

Duration: 5 Days

Delivery Mode: Classroom-based

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Have specific training needs?

If you need or would like to tailor a course to your organisation's unique requirements, we're here to help.