Public Relations Planning and Campaign Management

Available Dates	Venue

Modules

<h3>Foundations of Strategic PR Planning:</h3><ul><li>Defining Public Relations and its role in organisational success.</li><li>Understanding the PR planning cycle: research, planning, implementation, evaluation.</li><li>Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) PR objectives.</li><li>Identifying and analysing key publics and stakeholders.</li><li>Ethical considerations in PR planning and practice.</li></ul>

Who is this Course for?

<ol><li>Public Relations (PR) Professionals and Practitioners.</li></ol><ul><li>Marketing Managers and Communication Specialists.</li><li>Brand Managers and Product Managers.</li><li>Small Business Owners and Entrepreneurs managing their own PR.</li><li>Aspiring PR professionals seeking foundational campaign management skills.</li><li>Professionals looking to integrate PR more effectively into their overall communications strategy.</li><li>Anyone responsible for building and maintaining positive public perception for an organisation.</li></ul>

Choose Your Own Course

<p>If you have specific training needs or would like to tailor a course to your organisation's unique requirements, we're here to help. Contact LOTC today and we can work together to develop a customised training solution that meets your specific goals. </p>

Why Choose London Optimum?

<p>At London Optimum, our core philosophy is 'Optimising people, maximising performance'. We deliver cutting-edge training that equips professionals with the knowledge and skills to drive tangible results. As a leading provider of training & consulting, this strategic program is crucial London corporate training for communications teams. This course, Public Relations Planning & Campaign Management, provides a highly strategic and practical framework, drawing on real-world case studies and industry best practices. Our expert instructors guide you through the entire PR campaign lifecycle, ensuring you gain the confidence and capabilities to conceptualise, execute, and measure successful public relations initiatives. This makes it one of our most essential public relations courses and a key program for professional public relations trainings, as it explicitly teaches the strategic framework that defines what is public relations practitioner's function. </p>

Courses are held at premium hotels and training venues in Central London/Dubai. Specific venue details are confirmed upon booking.

Course Overview

<p>This course, Public Relations Planning and Campaign Management by London Optimum Training & Consultancy, empowers professionals to design, execute and evaluate impactful public relations campaigns that drive organisational objectives. Participants will learn a systematic approach to PR planning, from defining clear goals and identifying target audiences to developing compelling messages and selecting optimal communication channels. The training emphasises integrating PR with broader marketing efforts and effectively managing resources to achieve measurable results. Ultimately, this course equips individuals to lead successful PR initiatives that enhance brand reputation and foster strong stakeholder relationships.</p>

Duration: 5 Days

Delivery Mode: Classroom-based

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Have specific training needs?

If you need or would like to tailor a course to your organisation's unique requirements, we're here to help.